Peachtree CTC

Work smarter before you work harder

Work smarter before you work harder

Michael Beriault

His expertise comes from experience

Michael Beriault (1961) was born in Germany and grew up in the United States. He came back to Germany in 1985 and has been permanently based here since 1991.

After receiving his Bachelor of Science at the age of 21, he was hired for a “High-Potential” Management Development Program by a market leader in the segment food service. He quickly established his reputation through his leadership in several high-profile projects on a regional and national level.

At the age of 23 he came to Germany as General Manager to open this company’s first international purchasing and distribution center. He hired and developed a team that was able to bridge the gap between corporate standards and local business needs and requirements.

Four years later he moved to the retail and franchise side of the business. He served as Manager of New Openings and Training. In this hands-on position he not only personally trained managers and employees, but was also responsible for turning around poorly performing store operations as well as personal coaching.

In 1995 he founded Peachtree CTC, and since then has been active worldwide as a specialist for Sales Performance Improvement.

Additional Qualifications

He supplements these qualifications with numerous seminars, lectures and workshops every year to continuously learn and practice new skills in improving the design and delivery of interventions aimed at sales performance improvement.

Marital Status

Married, 3 children